Recently,a vedio went viral:
A fleet of bulk powder tank trucks with “Chivalrous Xiangyang”printed on their bodies.Promoting Xiangyang even while delivering goods.12 bulk powder tank trucks bearing the words“Chivalrous Xiangyang”were dispatched to domestiic marks.Netizens instantly became“hometown publicity commissioners”:"It's still our Xiangyang after all","The first city of China,pretty hardcore!".Others joked and called out:"If I drive my car over there, could you help me with some 'Chivslrous' touch too?" In a word,full of pride for this city.
On Junuary 22,reporters visited Hubei Dongrun Automobile Co.,Ltd.and saw a row of bulk powder tank trucks sorary-painted with the“Chivalrous Xiangyang” logo,neatly arrayed and ready to roll. Gao Liangbo,the company's Southern China regional sales manager,saied:“At the end of last year,a customer from Guangdong orderd 30 bulk podwer tank trucks with the 'Chivalrous Xiangyang' logo in one go,The 15 trucks in front of us are the second batch about to be delivered”. He said that this year “Chivalrous Xiangyang” has become a red-hot topic across thr internet;while the vehicles are sold nationwide,they also spread Xiangyang's spirit of chivalry in all directions.“Wherever the trucks go,Xiangyang's business card goes there too.”
Sales director Li Yuan further explained: Since the second half of 2025,the company has been spraying the “Chivalrous Xiangyang”logo on the truck bodies.“Let every vehicle become a walking business card of Xinagyang, let chivalrous culture radiate across the country along the tracks of the wheels.”
This striking logo is rooted in Xiangyang's profound cultural genes.“A vehicle is not merely a means of transport, but a 'messenger' carrying the city's spirit.” As company chairman Li Qingshan said：“As a private automobile enterprise that grew up locally in Xiangyang, we have carried the bloodline of this city sice our birth, Promoting Xiangyang is our natural responsibility to coexist and prosper with the city.”
Vehicles heading across the country one after another are not only a “mobile publicity” for Xiangyang but also a “two-way journey” between urban culture and local intelligent munufacturing.
Hubei Dongrun Automobile Co.,Ltd. was established in 2006 and is located in Xiangyang High-tech ebterprise and a“little giant” specialized and sophisticated enterprise. Its products cover over 140 types of special-purpose vehicles,including complete vehicle manufacturing,oil tank trucks,dump trucks,ect.
Li Qingshan said:“In the past year,the Municipal Party Committee and the Municipal Party Goverment vigorously promoted the 'Two Capitals,Three Energies' project, which doubled our confidence in development. The company actively engaged in the technological transformation to enhance capacity. In April 2025, the new-generation intelligent manufacturing factory officially went into operation,and one vehicle can roll off the line in as fast as 8 minutes.”
“The more 'competitive' the market becomes, the deeper we must 'drill' into quality.”Li Qingshan emphasized that Dongrun Automobile not only consolidates its domestic position but also blazes new heights of “differentiation” overseas.
For example, in Russia where it’s freezing cold, the R&D team put their heads together. To cope with the extreme cold, they specially developed refrigerated trucks and curtain‑sided trucks, adding special materials to the insulation layer so that the vehicles could withstand temperatures as low as −50°C. To solve the problem of de‑icing salt corroding the chassis, they innovatively used special steel and an e‑coating plus powder spraying process, greatly extending the service life of the vehicles. It is this thoughtful approach of “precision customization” that has won Dongrun Automobile the long‑term trust of Russian customers, securing orders of 850 units at one go. In 2025, Dongrun’s foreign trade exports are booming, with products selling well across Southeast Asia, Central Asia, Africa… flourishing everywhere.
