On April 24,the 19th Beijing International Automotive Exhibition (Auto China 2026) grandly opened.As the first self‑owned passenger vehicle brand under Dongfeng Motor, Dongfeng Aeolus brought its star models – Aeolus L8 and Aeolus L7 – to booth A301 at the Capital International Exhibition Center. Deeply aligning with the group’s exhibition theme “East Wind Rises, Smart Leading the Future”, anchored by the brand positioning of “Smart Enjoyable Auto Brand”, and adhering to the brand proposition of “Building Good Cars for Families”, the brand fully demonstrated its strategic determination and interim achievements in brand transformation through three core initiatives – “Brand Renewal, Service Deepening, Channel Win‑Win” – accelerating high‑quality development driven by new energy transformation.
Amid the wave of energy transformation in the automotive industry, adaongfeng is moving toward new transformation with a firm stance.Taking advantage of the Beijing Auto Show, the brand further clarified the stratehic height of its transition to new energy- not limited to signal product iteration,but based on deep insight into Chinese family travel scenarios, comprehensively renewing its product matrix and technical core.
Focusing on three core scenarios-"small family"."big family",and"business&family dual use"-Dongfeng Aeolus is accelerating the construction of a new energy product ecosystem covering the full family lifecycle.In its family-oriented product lineup, Dongfeng Aeolus is using richer configuration tiers to precisely respond to users' differentiated needs.The Aeolus L7, available in both pure electric and plug-in hybrid verions, meets the efficient commuting and short trip needs of young"refined small families".The Aeolus L8, with its class-defying configuration and spcious interior, provides a luxurious and comfortable travle solution for"cozy big families".The Aeolus L9, to be launched in the second half of thid year, focuses on high-quality travel needs for"business&family dual use"balancing business reception and family responsibilities, enabling seamless multi-scene switching.
While holding the mainstream family base, Dongfeng Aeolus has also keenly captured the profound extension of Chinese family travel boundaries. It actively explores new product categories with more personalized expression and multi‑functionality, meeting the advanced needs of next‑generation family users for outdoor exploration, personalized aesthetics, and customizability.
At this auto show, the Dongfeng EQ‑REBORN concept car made its global debut, carrying the military‑grade lineage of Dongfeng’s “meritorious vehicle” EQ240. With its Eastern light‑off‑road lifestyle philosophy – “concealed strength, poised momentum, balanced measure, authentic character, far‑reaching vision” – it conveys Dongfeng’s unique understanding of people, vehicles, and lifestyle.Zheng Chao, Assistant General Manager of Dongfeng Yipai Technology Co., Ltd. and General Manager of Dongfeng Aeolus Brand, said in an interview at the show: “Dongfeng Aeolus will continue to launch more than three ‘box‑style’ products in the future, integrating hardcore military quality into modern family exploration needs.
In the next three years, Dongfeng Aeolus plans to launch 22 all‑new and replacement models, using differentiated competitive advantages to precisely meet the advanced expectations of family users of all ages for outdoor exploration and high‑quality travel.
From building good cars to understanding users – building a warm “family culture”
Dongfeng Aeolus always adheres to “humanistic care” as its starting point and ultimate goal, striving to create a noble, warm, and safe travel environment.
At the show, Dongfeng Aeolus specially set up an “Aeolus Experience Living Room” for salon discussions, inviting visiting families to sit and talk with brand executives and engineers, conducting in‑depth discussions on high‑frequency family usage scenarios such as parent‑child travel, outdoor camping, and smart cockpits.
Through interactive experiences, Dongfeng Aeolus not only conveys a sense of technology but also humanistic care, becoming an important partner in family travel.
